The Coup
Public Relations
Inspiring Communication, Driving Results. Since 2010.
PR
We provide global and localized PR services, with a focus on U.S., Canada, the UK, Germany, Austria, Switzerland, and beyond. Earned media is driving the next generation of brands as AI-powered search engine results are generated from traditional media publishing. We establish an accurate brand presence and positive sentiment across physical and digital touchpoints. Public relations is the driving force for business development, and our technology-first approach ensures effective implementation.
GLOBAL
We operate from the creative hubs Berlin [Germany] & Athens [Greece] to create a portfolio of global media coverage for startups, brands, global enterprises, and their thought leaders.
Clients include:
Sharena Fabrika [Bulgaria], LUMAS [Germany], The Bohoho [South Africa], Gimme Gelato [Germany], Numarics [Switzerland], Bash.gg [USA], International Union of Forest Research Organizations [Austria], Sparbar [UK], Valef Yachts [Greece], Faros Linen [Germany], Roka Werk [Germany], Natascha von Hirschhausen [Germany], JLL [Germany]
Affiliate PR
New! We help brands and tech companies navigate affiliate public relations and leverage the power of affiliate links in the media. We set your business up with one of the top affiliate networks and run campaigns that connect you directly with publishers.
Objectives
Print media's online channels are becoming increasingly dependent on affiliate revenue as advertising revenue declines. Publishers are increasingly looking to affiliate programs to earn a commission within their online editorial coverage. You'll get:
- Strong media coverage
- Content Creator relations
- Backlink building
- Publisher community building