FASHION WEEK BERLIN, Thursday 19 January 2012 12 to 6pm

The cult shoe label ZEHA presents four new styles and one SPECIAL of IDEAL sneaker in a live painting by the French artist Ewen Gur at PREMIUM EXHIBITIONS hall 4 stand 10.
Artist Ewen Gur's work is currently to be seen in a window dressing of Galeries Lafayette Berlin as a result of winning PREMIUM WINDOW DRESSER AWARD 2011.

An accreditation at PREMIUM EXHIBITIONS is necessary.

ZEHA BERLIN The cult shoe label ZEHA had its beginnings in 1897 in Weida, Germany, as a traditional leather shoe factory under Carl Hässner and proceeded during the wild 20s with an assured sense of style quickly to a coveted "shoe-object" for artists and bohemians. Due to the German division, in 1948 the company focused its core competencies in the prestigious sports area. 1954, the trademark of two stripes running towards each other at an angle was registered and the brand ZEHA was born. Since 2002, the company is runned by Torsten Heine and Alexander Barré and has devoted itself into the retrospective of the shoe.

In their latest sneaker range, the company ZEHA Berlin merges their complete knowledge of leather manufacture, timeless design and urban needs in a shoe, that received from its wearer deservedly the name "Ideal".

EWEN GUR Ewen Gur's work is influenced by comics and street art and depicts a urban world no longer aware of its limits and leading itself to catastrophe. He describes the drifts and aberrations of consumerism in a humourous way. Ewen Gur paints our urban world with a self-assured line and he is fascinated as a child would be by its gigantic verticality. But however critical his work might be, Ewen's approach stays an optimistic one. The French artist lives and works in Berlin.